Hello gorgeous! We are OU. Boutique Stories. We supply the best boutique brands and tell the hottest boutique stories.  

We tailored this online boutique towards the ultimate boutique lifestyle wishes we embrace. We travel, spot, curate, choose, try, pick and have hand selected the best boutique brands from all over the World. We are highly convinced a great story never started with a dull outfit. So… OU.? Ici you have to be. We mix these handpicked collections into great stories. Shoes from Milan, jeans from L.A., blazer from Copenhagen, handmade antique bracelet from London and that t-shirt from Paris: together the perfect ingredients for a lovely story to wear and tell. 


Shopping the boutique way must feel more satisfying. It’s smaller, it’s more niche, it’s more real, it’s handwork with a handwritten note and a bit of real love. You know we do our crazy best to provide you with simply the hottest gear. Special items. Unique cherries. Chic basics. Simple must-haves. Great investment pieces. Chic basics rule and there should always be a dash of rock and roll added #oulala. So we mix these upcoming and established boutique brands to get that noncha hand-styled look. The looks you love, pin and like are here to shop.


Not only our wardrobe, there is more we’d like to be boutique styled. Whether it’s a holiday or a hotel, a gym or a yoga studio, a party or a restaurant. We love that handmade with love and eye for details kind of vibe and style. That is why we love to share all our boutique tips & stories with you. 


And as nothing beats realtime boutique shopping, please visit one of our lovely OU. Boutiques for the full experience with one of our stylists.

OU. Reestraat 16 Amsterdam

OU. Kruisstraat 40 Haarlem

OU. Pannekoekstraat 56A Rotterdam

OU. Magna Plaza Amsterdam

For the lastest inspiration, the newest of the newest arrivals and the delicious deals: become a member of Le JOU.RNAL and you’ll be in the know in boutique land #oulala!


We offer you the best service and helpdesk, and multiple payment options including afterpay (in case the wallet doesn't allow you act boutiquey right now now) and of course we have our (free) OU. pick up options.

BISOU. de nous,

Val & Rose (Founders)

Valerie van der Meer and Rosanne Jansen started this boutique shopping platform 8 years ago. At first it was called 9streetsonline, named after the charming 9 streets shopping area of Amsterdam where they focused on the cool and quirky independent fashion brands of the area. Now they need to venture further afield to meet the boutiques growing style demands and aspirations.