As seen by Val

Rose is the number uno founder of this amazing boutique platform. Rose is the most awesome sista to work with as she ticks many boxes being a very inspiring, smart, warm, talented, funny and always energetic little sexy boss managing it all… whether it is a great speech, a technical discussion, a way too complicated excel sheet or a new cooperation and always finding new ways to go fashionably forward! Her ambition is to maintain and create the very best boutique webshop for women who are too busy to stroll the streets as often as they ‘d liked to and who don’t want to miss out on any inspiration, service and latest trend of the cool shops. Rose is inhuman when it comes to estimating what is possible, and what is not… MAYBE  IT IS VERY VERY SOMETIMES NOT POSSIBLE ROSE?? She will always go for it and give it all. And she always looks way too fab. Grrrr. Poor me. XX Val

#rose #ecommerce #powerwoman #diggingthenumbers #momoftwogirls #workaholic #talksabittooloud #gorgeoussmile #lovesaglassofwineandavoguecigarette #daringdiva #sheisokaywithTLlights? #hilarious #alwaysturnsoffthelightsattheparty



As seen by Rose

Val is the best creative partner in crime. We launched the platform together and while I take care of business developments she makes sure things look good. She is our own most critical client so there is always -every day- room for improvement. She believes in better, easier, prettier, faster, nicer. She has an annoyingly focused eye for very tiny yet apparently very important details. She says things other people don’t say. Which is often f*cking funny, interesting and rarely a bit awkward. Never boring though. We laugh every day, on good days and on bad days we wet our pants too. Whenever we have a business trip Val makes sure we’ve booked the hottest places, preferably on the guest list. Me, the business brunette and she a bright idea blonde form a great duo penotti combi. We work hard, and tend to play even harder. X Rose

#restless #queenofcopy #cannotstopchatting #creativeboss #social #look&feel #momoftwoboys #dancesonthetable #healthyjuices #sowecanndrinkmorewine #stylequeen #gingershots #chocolatedessert


Once started as an intern and is slowly climbing her way – in amazing style by the way – to the top! From manager at our first OU. Boutique and she I now our Retail Operations Manager. This chick is next leveling every month! Like a flying boutique angel she is a spider in our web of online and offline boutiques. The funniest is her calm face when things are stressy and panicky. She will only get a sexy pink gloss on the cheeks but that is all when it comes to stress. She is owning it. The combination of work, travelling, rocycling, many dinners and even more many drinks and in summer festivals is the great lifestyle cocktail for our Char.

#timetabletiger #livingtogetherwiththesis #akabestfriend #annuallytoCapetown #wineanddineplease #citygirl #dedication #catchinglaugh #rocyclefan #knowseveryspotinamsterdam #alwayslookingfab


Denise is our brilliant manager of all things creative. She’s responsible for the look and feel, management of creative content, social media and marketing concepts. Everything coming out of her hands is a part of us, a piece of pure boutique art. She creates Le Journal every week read by thousands and thousands of hungry fashionista’s who need to know about latest hot trends, new styles, looks, hotspots & gossip #oulala She is quite an exception as she combines her stylish work with a need for numbers and background info. Her interest in analytics, techniques and graphs makes the work she does even better every day. She wants to know about it and look behind it. Thanks for being this unique combi, cause that is exactly what we need. She is a big thinker, very focused, loyal, sweet and cool with a hidden naughty side to her. That we try to get out during after-work-drinks. And that works pretty well. Yoga and work. Party and festivals. Denise loves the great balance.

#den #keepcalmstaycool #busymind #lovesyoga #pixelperfectdesigning #mostcreativeatnight #pinterestaddict #wantspornstarmartinibaths #multitasking #rearrangesdeskandshelvesabittoofanatic #beachdestinationplease 


Sing Halleluja to our Hannah! She is the one getting the stuff into our boutique world. Hanging out at Hannah is fun as she is and very cute and funny + all newest items are on and next to her desk. Don’t steal it though. She knows the amounts. Give it back. Now. So thanks to her you can shop the prettiest items online. She knows all about numbers and sets up our whole stock. If she would quit, we all quit. When the new collection arrives it is reallllly silent behind the desk of the always-laughing Hannah for a while. But thanks to her always organized way of working (you should see her to-do lists, these are the most prettiest written to-do -pieces of to do art- you’ll ever see) and everything-under-control way of thinking everything always works out really well. Oh, and after the hardworking she always joins our TGIF drinks that wouldn’t be complete without Hannah telling that she never smokes (ok, only after a few drinks then). Yeah, even this super organized woman doesn’t always have everything under control. Blame it on the GT’s.

#soorganized #sweetbutspicy #scootergirl #perfectionist #everythingundercontrol #Han #lovesherfluffycat 

#newcollectionstress #prodancer #hiphop #californiasushilover #GT’s